Emerging from Liverpool’s underground with a balaclava and a thick Scouse accent, EsDeeKid has rapidly become one of the most distinctive voices in UK rap. Blending raw street realism with hazy, experimental production, he stands at the forefront of a new wave of UK artists reshaping the sound and feel of modern hip-hop.
His debut studio album, Rebel, is the clearest statement of that vision. Built on atmospheric synths, distorted basslines and cloud-rap textures, the project moves between aggression and introspection with ease. EsDeeKid’s delivery is both confrontational and melodic, giving the album a hypnotic quality that sets it apart from traditional drill, grime, or trap.
What truly elevated Rebel was its reception. The album quickly became one of the most streamed projects on Spotify, racking up hundreds of millions of plays and turning EsDeeKid into a global streaming force. Tracks like “Phantom” and “LV Sandals” gained massive traction online, especially through TikTok and fan-driven platforms, helping the album transcend the underground and reach an international audience.
EsDeeKid’s rise is inseparable from the wider movement he represents. Alongside artists such as fakemink, Rico Ace and Fimiguerrero, he is part of a growing UK cloud rap and experimental scene that values mood, texture and emotion over traditional structure. This generation is less concerned with fitting into existing genres and more focused on creating immersive sonic worlds — often lo-fi, distorted and emotionally charged.
What makes EsDeeKid particularly compelling is how he fuses this experimental approach with unmistakably British identity. His accent, slang and references root the music in Liverpool, while the production and aesthetics feel global and forward-looking. It’s this balance that has allowed him to resonate both at home and abroad.
With Rebel, EsDeeKid didn’t just release a successful album — he helped define a moment. As UK rap continues to evolve beyond its established boundaries, he stands as one of the key figures leading that shift, proving that experimentation and mainstream success don’t have to be opposites.
