A$AP Rocky is getting more and more involved with hip-hop outside of music with a new Fortnite collaboration.
From November 1, players will see Rocky in an anime style version of himself in Fortnite’s Treasure Hunters game. They can also get their hands on themed clothing and accessories from November 5 in the Fortnite Shop. This new collab is another example of hip-hop and gaming crossing over and Hip-hops continued influence in gaming.
For Rocky, known for his creative influence outside of rap music via his AWGE collective, it gives him a chance to push his style into new audiences.
Hip-hop is constantly evolving and artists are looking for other ways to push themselves into pop culture. With fashion, brand collabs, gaming and virtual merch, the world of being a rapper is now more connected than ever to the digital world.
