Pharrell’s clothing brand Billionaire Boys Club brings its distinctive space-inspired aesthetic to one of Reebok’s most recognisable silhouettes, reworking the classic Club C 85 with a refined, futuristic edge. The collaboration combines the timeless shape of the 1985 tennis sneaker with BBC’s signature visual language, creating a colourway that feels both understated and instantly recognisable.
The sneaker arrives in a tonal grey finish, elevated by an ostrich-textured upper that adds depth to the otherwise clean design. Chrome accents and Billionaire Boys Club branding bring a subtle flash of detail, while the translucent outsole features the brand’s iconic astronaut motif — a nod to BBC’s long-standing fascination with space and exploration.
Rather than dramatically altering the Club C, the collaboration focuses on considered details and premium finishes. The result is a sleek meeting point between Reebok’s sporting heritage and Billionaire Boys Club’s futuristic streetwear identity.
The Billionaire Boys Club x Reebok Club C 85 is set to release September 18 via BBC ICECREAM, followed by a wider release through Reebok and select retailers on September 25.
